No Logo: Taking Aim at the Brand Bullies

By: Naomi Klein

Price: $40.00

Quantity: 1 available

Book Condition: Collectible: Good

Good. No dust jacket. lacking DJ, upper third of FFEP cut away, o/w a decent 1st edition, 1st printing with clean text, tight binding and light wear to exterior, Support Independent Pacific Northwest Booksellers! Sewn binding. Cloth over boards. 512 p. Contains: Illustrations. Audience: General/trade. No Logo: Taking Aim at the Brand Bullies is a book by Canadian journalist Naomi Klein. First published by Knopf Canada in January 2000, shortly after the 1999 WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the anti-globalization movement and an international bestseller.

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With a new Afterword to the 2002 edition. "No Logo "employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
"No Logo "will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."--Naomi Klein, from her Introduction

Title: No Logo: Taking Aim at the Brand Bullies

Author Name: Naomi Klein

Categories: Capitalism,

Publisher: Picador: 2000-01-15

ISBN Number: 0312203438

ISBN Number 13: 9780312203436

Binding: Hardcover

Book Condition: Collectible: Good

Type: Hardcover

Seller ID: Alibris0011530