The Inmates Are Running the Asylum

By: Cooper, Alan

Price: $7.20

Quantity: 1 available

Book Condition: Used: Good

~Very Good. Good DJ, as issued. Light to moderate shelf wear to covers/corners; satisfaction guaranteed.

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The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

Title: The Inmates Are Running the Asylum

Author Name: Cooper, Alan

Categories: Technology,

Publisher: Sams: 1999-03-23

ISBN Number: 0672316498

ISBN Number 13: 9780672316494

Binding: Hardcover

Book Condition: Used: Good

Type: Hardcover

Seller ID: SKU1000257