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The Inmates Are Running the Asylum, Cooper, Alan

Author Name    Cooper, Alan

Title   The Inmates Are Running the Asylum

Binding   Hardcover

Book Condition   Good

Publisher    Sams

ISBN Number    0672316498 / 9780672316494

Seller ID   SKU1000257

0672316498 ~Very Good. Good DJ, as issued. Light to moderate shelf wear to covers/corners; satisfaction guaranteed.

More Description

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

Price = 3.50 USD


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